May 16, 2019, ATLANTA and CHICAGO — Sports and entertainment marketing and sales veterans Owen Shull and Scott Malaga are joining forces to expand the ownership team at Intersect Partners to better serve brands and sports properties.
Intersect Partners was founded in 2016 to help sports properties and brands capitalize on the intersections of marketing, entertainment and consumer interest.
“Since our inception, we have provided revenue-generating results and value to our property and brand clients,” said Shull. “Adding an industry leader with Scott’s experience ensures that we will continue to create and foster these authentic partnerships.”
Shull and Malaga call on a collective 50 years aligning the right brand with the right property at the right time. Shull’s experience includes extensive sales and marketing leadership for college athletics both with schools directly and at ISP Sports and Learfield, now Learfield IMG College. He also served as the Chief Revenue Officer for the Chick-fil-A Bowl and the College Football Hall of Fame.
Prior to joining Intersect Partners, Malaga served in leadership roles with two national agencies in MKTG and The Marketing Arm. He led partnership negotiations with two of the most popular sports franchises in the world, FC Barcelona and Manchester United, as well as England’s Men and Women’s National teams. Before his agency experience, Malaga held executive sales and marketing positions in MLS (Chicago Fire) and college athletics (ISP Sports, Learfield and Host Communications).
Shull will continue to manage the Atlanta office with Malaga heading up the Chicago office.
“Owen and I have worked closely together for years, closing national and regional sports deals to connect sports properties and brands with their consumers,” said Malaga. “Joining him at Intersect Partners was a natural evolution. With our complementary relationships and skills, consistent values and focus on data-backed insights, we are poised to offer the industry extremely effective consulting and sponsorship solutions.”
Since its founding, Intersect Partners’ property clients include:
- Atlanta Dream (jersey partnership)
- Chicago Fire (premium sponsorship sales partner)
- College Football Playoff (CFP) National Championship (exclusive local sponsorship sales partner)
- Cox Media Group/DieHards (national digital sales)
- PGA TOUR Champions (presenting partnership)
- Walk-On’s Independence Bowl (naming rights)
The firm offers services in premium property sales, brand consulting in the sports and entertainment industry and vendor partner programs to build relationships through charitable organizations.
ABOUT INTERSECT PARTNERS
Intersect Partners was founded in 2016 to deliver revenue-generating consulting and sales solutions for sports and entertainment properties. The firm specializes in premium property sales, brand consulting in the sports and entertainment industry, and vendor partner programs to build relationships through charitable organizations.
The team boasts deep experience in every major area of the industry including work in professional, collegiate, agency, consulting, domestic and international areas working for brands, teams, leagues, events, venues and governing bodies.
As a values-based firm, Intersect Partners is guided by four pillars: Trust, Integrity, Experience and Hard Work.